Hi, I'm Rui!
I work with high-tech companies to bring innovative products to market. I code, mentor, lead and challenge. Find more about me, take a peek at my career so far, read some of my thoughts, or just get in touch to say hi!
January 16, 2026
A personal note on how the creator of Dilbert influenced my life.
December 30, 2025
Designing for Power Users: The Simplicity Trap
Finding the balance between the chaotic but useful and the simple but opaque.
September 18, 2025
The myth of intelligence as the ultimate workplace virtue.
July 13, 2025
Command-line Tools for Fast Log Forensics
When you're deep into detective work, logs are your lifeline. The right set of tools can make things a lot easier.
May 02, 2025
Most Software Consultants Aren't Consulting
Software development consulting is big business, employing millions-including yours truly. But how much consulting is truly going on?
ASML ↗
Working within Applications Business Line - Digital Platform provided training, support, developer tools and consultancy in developing applications on top of a newly developed analytics platform. More than 100 software engineers trained.
Developed applications for Applications Business Line - Overlay that semiconductor fab engineers use to improve yield of particularly overlay-sensitive devices, such as memory cells.